Your product is great.

But do your customers really get it?

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Alex was ready to be impressed. But the story never came.

Alex had a problem — and your product looked like a good solution.
She clicked the link in your email with genuine curiosity.

The landing page loaded.
Big bold headline. A sleek dashboard screenshot.
She scrolled down.

Three columns of features.
A list of integrations.
Logos. Buzzwords. A video — 3 minutes long, no captions, autoplay off.

She paused.
Looked for something to guide her.
A use case? An interactive walkthrough?
Something she could feel, not just read.

Nothing.
Just more words.

She sighed.
Checked her Slack.
And closed the tab.

It’s not that your product wasn’t good.
It’s that it didn’t tell her why she should care.

Jordan’s team signed up. But that was the easy part.

Jordan was excited. She finally convinced her manager to get your tool.
Setup was quick. Login worked. Everyone had access.

Week one: light use.
Week two: support tickets.
Week three: someone asked, “Wait, what does this button do?”

Jordan spent half her time explaining things she barely understood herself.
Her team avoided using it. “Too complex,” they said.
She knew the product had value. But they weren’t seeing it.

And her confidence started to crack.

Taylor believed in your product. But belief wasn’t enough.

Taylor got it. He really got it.
He loved how your platform streamlined the mess they’d been dealing with for years.
He even made a demo deck for the team.

On launch day, he walked them through it.
Slide by slide. Feature by feature. Use case by use case.

They nodded politely.
One asked, “Why can’t we just keep using Google Sheets?”
Another scrolled on her phone.

Taylor felt the momentum vanish.
The wow effect he had felt… didn’t land.
The team went back to their old habits.
And Taylor?
He felt like he’d failed.

I help B2B software companies turn product complexity into clarity.
So customers understand it, want it, and stay with it.

Attract new customers

With interactive tools, clear visuals, and story-driven experiences that make your product instantly desirable.
→ Think guided demos, smart explainers, playful walkthroughs — no jargon, no fluff.

Retain existing users

With onboarding content, narratives and intuitive explanations that make your product feel natural and essential.
→ Think visual learning, user stories, contextual help — not boring manuals.

A client who gets it chooses you.
A client who understands stays.

Need help making your product story clear, visual and engaging?

You don’t have to figure it out alone.
I can help you design learning and sales experiences that feel simple, smart, and human — without dumbing anything down.

How I help

To attract buyers

Someone clicks a link in your email.
Or lands on a page after a cold outreach.
They don’t want a pitch. They want to understand.

They scroll. They explore. They get it — and they want more.
Because the story unfolds at their pace, and every click reveals clarity.

I help you build that kind of journey:

➤ Interactive stories that explain your product without pressure.
➤ Guided demos that show value without drowning in features.
➤ Smart tools your team can reuse, remix, and love sending.

And when they understand — they buy.

To retain users

Your customer just signed in for the first time.
Or they’re stuck and searching for help.
They don’t want another FAQ. They want to feel smart.

You don’t need a training portal.
You need learning that’s woven into the product experience — and feels human.

That’s where I come in:

➤ Interactive flows that explain just enough, just in time.
➤ Bite-sized stories that turn “I don’t get it…” into “Now it makes sense.”
➤ Internal tools that align your team and boost confidence from day one.

And when they feel smart — they stay.

Who this is for

You build or sell B2B software.
Your job is to make people understand what it does, and why it matters.

You’re not looking for more noise.
You want clarity. Relevance. And tools that actually help people say: “I get it, and I want it.”

If you sit between product, marketing, sales or success, this is for you.

Hi, I’m Dani.

I help teams turn smart, complex products into stories people understand… and want.

Before working with software companies, I taught Spanish to people from all over the world. I studied Psychology. And I’ve always been fascinated by how people think, learn, and connect across cultures.

That shaped how I approach clarity: with empathy, structure, and a deep respect for how people actually process information.

I’m less interested in making things flashy
and more focused on making them feel right, clear, and human.

For over 10 years, I’ve helped SaaS teams, consultants and educators turn their knowledge into onboarding, demos, and learning tools that feel clear, human and useful.

I believe that how we explain things is how we’re remembered.
And I’d love to help you be unforgettable — for the right reasons.

Ready to make your product easier to love?

People don’t buy what they don’t understand.
And most software isn’t ignored because it’s bad — but because it’s confusing.

Let’s change that.

I share short, smart ideas on how to explain your product with clarity, empathy, and just enough play.
No noise. No jargon. Just messages that land.

Weekly insights to make your product click.